Are You Concerned that the Days of Rapid Growth are a Thing of the Past?

The Zoom Manufacturing approach has generated hundreds of millions of dollars in sales increases and similarly large savings in operations costs for "mature" companies.

Tired of Slugging it Out For Market Share?

Are you increasing spending and lowering prices just to stay even with competition?  You can supercharge your sales and profit growth by successfully pursuing big “digs” (new distribution channels, industries, geographies, solutions).

This report explains the Big Digs strategy and how to use it to capture profitable new markets.

Creating Smarter Organizations

Our society is dumbing down. It’s pandemic. And its effect on your bottom line should have you staying up at night. A lack of critical thinking skills results in product recalls, bumbled sourcing decisions, new product failures in the marketplace, plant implementations gone awry and the general torpedoing of sound strategies by flawed execution. 

This white paper explores the benefits of creating a smarter organization and how to make that happen.

Experiential Selling

Your sales would skyrocket if more prospects truly understood the benefits you offer. But somewhere between what you know is best and what those prospects choose to do is a breakdown. Which means you are leaving a lot of money on the table.

Consumer Products SKU Rationalization
The average food retailer stocking 45,000 SKUs in thousands of categories, and other retail channels are similarly glutted with items, a state of affairs exacerbated by the approximately 10,000 new items introduced at retail every year.

This whitepaper outlines a best-practice approach to SKU rationalization. 

 

Creating a Galvanizing Vision- Podcast
(Featured on Better Process Podcast)
David explains how to create a vision which moves the troops into action.

Success is not Failing to Fail- Podcast
(Featured on Better Process Podcast)
David lets you in on the secret of Success Achievement vs Failure Avoidance.

The Ultimate Metric for Success- Podcast
(Featured on Better Process Podcast)
Net Preference (aka Customer Market Efficiency) is a metric that takes what is important to customers and wraps it into a number which can guide the entire organization. David explains the importance of this number with the example of a Red or Blue stapler.

Major League Business- Podcast
(Featured on Better Process Podcast)
How to find those magic business tweaks which can have a multiplier effect on your profit.

Major League Business, Part II- Podcast
(Featured on Better Process Podcast)
David walks us through the details of a 'process' for finding the small things that really lead to money makers.

Why a Good Sales Tool Boosts the Performance of a Good Salesperson (and Why You Really Need Both)l
(Featured in B2B Marketing Trends)
The benefits of experiential sales tools.

The Profit Pitfall
(Featured on IndustryWeek.com)
Why profit is the wrong metric for managing your business, and introducing a better way.

The Profit Pitfall- Podcast
(Featured on Better Process Podcast)

Major League Business
(Featured in American Management Association's Leader's Edge Newsletter)
Finding Opportunities like a Pro

Stop Looking at Your Navel
(Featured on IndustryWeek.com)
Five ways the customer experience can improve your business.

Stop Looking at Your Navel- Podcast
(Featured on Better Process Podcast)

How To Stop The Dumbing Down Of Your Company
(Featured on IndustryWeek.com)
When you convert your dumbed down workforce into power thinkers, you will retain your best talent, increase customer satisfaction and exceed your growth goals.

How To Stop The Dumbing Down Of Your Company - Podcast
(Featured on Better Process Podcast)
Podcast Part 1
Podcast Part 2

Building a High Performance Organization
The missing gaete olives were the final straw. Yet, utilizing the five-step process outlined below would have made the difference between losing a customer on an unprofitable transaction and winning a high-margin patron.

<...more>

The 4 Secrets of Killer Sales Calls
“This radio was purchased in 1926. It doesn’t work.” So declared the sign in the best window display I have ever encountered. <...more>

The 10 Roads to Profit Growth^TM

Ascendant has used the Ten Roads to Profit GrowthTM to guide explosive growth in clients ranging from $2 million to $20+ billion. In the 20 years since we developed the construct, no one has ever developed an 11th road. <...more>